Leadership in Motion ~ Lessons in Scaling from a Movement of Millions
- Joanne Walters
- Oct 19
- 3 min read
In my last blog post, I wrote about finding your calm in chaos by using uncertainty as an opportunity to ground yourself in your values. Then the No Kings rallies attracted over 7 million protesters in the United States and another 2600 worldwide. This was the largest coordinated public demonstration in America.
And because leadership lessons are all around us, we can see moments like this as a teacher of some powerful lessons on human behavior, mobilization, and what leadership looks like at scale. Leadership lives in the way people unite around a purpose, how they act on conviction, and organize themselves without waiting for permission. Leadership lives in movement.
Regardless of your political views, the energy of these rallies is inspiring!

Here are four lessons that small and mid-sized business leaders can apply right now while scaling their organizations.
Community Builds Momentum
Millions showed up because they felt part of something larger than themselves. The rallies were powered by connection and shared purpose, not marketing budgets.
Business Takeaway
Growth is easier when people believe they belong. As your business scales:
Build rituals that connect your team (wins, reflections, gratitude rounds)
Create shared language (vision statements, cultural anchors)
Lead visibly. People follow people before they follow strategy.
How I can help: I help founders create simple, repeatable habits that build strong teams and stronger culture as they grow. This is how you scale without losing your soul.
Decentralized Action Requires Clear Vision
The rallies spread across thousands of communities without the need for a single focal point. needing to have a central stage. Why? There was a clear message but local ownership. Organizers took initiative.
Business Takeaway
If your team needs constant direction, the issue isn’t them. The issue is that they are missing their north star.
Empower teams to act without waiting for anyone’s approval.
Boundaries are necessary so define guardrails but without exerting step-by-step control.
Repeat your “why” until it becomes muscle memory
How I can help: I partner with founders to align daily decisions with purpose, so business growth won’t cost them who they are.
Visible Values Build Trust
Across the No Kings rallies, t-shirts, posters, and messages were consistent. People signaled what they stood for.
Business Takeaway ~ As you scale
Don’t bury your values in policies and procedures. Make them operational.
Show your clients and team what you stand for through your actions.
Consistency beats perfection. Alignment builds loyalty.
How I can help: I turn company values into behaviors, hiring criteria, leadership expectations, and decision filters.
Adaptability Wins in Real Time
With so many events happening simultaneously, no two rallies were the same. People made adjustments on the fly.
Business Takeaway
Rigid systems break as you grow. Adaptive systems scale.
Give your team the flexibility to adjust strategy without drama
Encourage multiple iterations. Always build, test, and refine.
Reward problem-solving.
How I can help: Using my VISNary Leadership Framework™, Validate, Inspire, Strengthen, Nurture, I help businesses scale without losing humanity.
Action Step for This Week
Pick one of these areas to move from insight to action; community, decentralized leadership, visible values, adaptability.
Start a weekly 5-15 minute ritual that builds connection.
Rewrite your team’s decision-making guardrails in plain language
Choose one value and make it visible in action this week
Audit one process for agility. Ask, does this scale?
As leaders we must stand with people. Stand in our workplaces, in our communities, but also stand in the crowd. Scaling is often seen as only a strategy problem. And while strategy is necessary, scaling is a journey of human alignment.
If you’re ready to grow your business with intention, let’s build your scaling roadmap.
You can also explore more practical tools for navigating uncertainty in my LinkedIn Learning course, Leading Through Chaos.
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